Should I have done this earlier in the week? Yeah, probably, but I didn’t, so here we are.
One big thing that stuck out to me was that ambiguity isn’t necessarily a bad thing. I would think if you’re trying to design something, you would want the purpose to be clear or people would get frustrated. But Vignelli says that ambiguity can be good when used correctly. It makes the viewer engage more with the piece, and the multiple meanings con complement each other into a new meaning. I also liked how it demonstrated the concepts it was discussing as it discussed them, it made it really easy to understand and I should keep that in mind if I’m ever trying to explain something to someone. It helps to have the medium right in front of us and gets rid of most chances for miscommunication.
I also thought the bit about simplicity and complexity in Chip Kidd‘s piece was interesting. Both images look nice, but they’re different kinds of nice and they have different meanings. In my mind, the simple one was more sleek, more technical, more scientific, while the complex one was more spiritual. I don’t know what that’s about, but it’s a good association to keep in mind.